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December 14, 2020 at 10:35AM

Electronic Arts reached an agreement on Monday to buy U.K. racing game developer Codemasters in a deal worth $1.2 billion. The deal upstaged a previous transaction agreed between rival publisher Take-Two Interactive and Codemasters. The firm had agreed to acquire Codemasters for £726 million ($971 million) only last month. “The Codemasters Board has considered various aspects of the EA Offer and considers the EA Offer to represent a superior offer for Codemasters’ shareholders as compared with the Take-Two Offer,” the British firm said in a release.

EA said Codemasters’ shareholders would receive £6.04 in cash for each ordinary share of Codemasters. The deal is expected to be completed in the first quarter of 2021, EA added. The acquisition of Codemasters marks the biggest deal in EA’s history, and comes amid increasing consolidation in the video game industry as the coronavirus pandemic has accelerated demand for gaming. In September, Microsoft announced it would buy ZeniMax Media, the company that owns Bethesda Softworks, for $7.5 billion, the biggest gaming acquisition in Microsoft’s history.

Codemasters is mostly known for its Formula One and Dirt racing game franchises. A combination with EA would bring those big titles under the same ownership as popular racing game series Need for Speed.

Shares of EA rose about 0.8% in U.S. pre-market trading, while Take-Two was up about 0.2%.

EA to buy racing game developer Codemasters for $1.2 billion, outbidding Take-Two, CNBC, Dec 14

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From: The FxPro News Team https://fxpro.news/daily-forex-outlook/ea-to-buy-racing-game-developer-codemasters-for-1-2-billion-outbidding-take-two-20201214/
Selected by fonecable.com

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